Loni Newby Photography has been a pet project for quite some time, I took it on as a business about four years ago but it is finally time for me to TREAT it as such. I have grown a great deal in my photographic skills over the years yet I am finally learning to value my own time and talent. I have been confident in my craft but not so much in my marketing and communication. I now fully understand that what I'm offering is a valuable service, and I am NOT someone that can be compared to the fly by night mom's with cameras looking to score some cash without alerting the IRS. I am running a business, not a lemonade stand.

     So if you are familiar with my work, I welcome you back and invite you to indulge in a few new offerings! If you are just coming to know LNP I would love to show you what I'm truly excited about! So please understand, this is not an apology or an excuse for being more expensive. I spent far too much time in my past apologizing for pricing, when I should have been educating on the value of what I have to give. I understand that now.

     Simply put, you can buy a white shirt at Walmart, Old Navy, The Gap, American Eagle, Aeropostale, Nordstrom, Armani Exchange, etc. there is going to be a significant difference in quality, workmanship and the entire shopping experience at each of these locations. I will never be Walmart on a sale day again. I love a good deal as much as the next person, but I'm also not going to purchase $5 junk because it's on sale, knowing fully that it isn't made well. I am a savvy shopper and know what products are worth taking a calculated risk on skimping with, and those that are worth spending a bit more to save myself future headaches.

     I am reaching out to those people that don't simply want a snapshot to mail out to grandparents. I want to spend my time working with people that are looking for something special that they can share, that they will always treasure and display. You are my people! This is simply my coming to grips with the fact that while I did alright in the past and enjoyed my time; it was not profitable and therefore not actually a business--or at least not a good one. I will be successful, I simply had to change the way I approached my business model.

     I have taken a great deal of time off this year in order to re-vamp, revise and re-brand. I have a much better understanding of what it is that I want to shoot. I am no longer afraid to say no, or recommend someone else if it is not something that I am going to find fulfilling. I am dedicating myself to the customer experience from start to finish. I am ready to learn and grow from an economic standpoint. I am ready and willing to share my talents with those that are appreciative.

     I could not be more excited about what I have to offer! By introducing the Bella Luxe Experience I am truly opening up my heart to the ladies that are so deserving of a time to celebrate themselves. I adore working with families, children, babies, seniors, etc. BUT this genre reaches out to those that are often the unsung heroes that come last in the long list of priorities.

     I am so honored whenever I am chosen to be your photographer. I know that there are many choices out there, and quite a few are 'bargains' in comparison. But, every time I earn a repeat customer my heart rejoices because someone is choosing my talent, my personality and my art. It is a beautiful thing to be someone's choice. I work my heart out to keep that privilege.I am excited to work with YOU. Let's make it happen!